The Rising Leader PROGRAM
Six Weeks from Best-Kept Secret to the Obvious Choice
Uncover and articulate your unique value—so the right people in your company and your industry can see it, say it, and choose you for it.
Without performing. Without selling out. Without becoming someone you’re not.
JOIN THE WAITLIST
Sound familiar?
You’ve watched it happen more than once.
→ Someone gets the role you’re more qualified for.
→ The idea you raised in a meeting six months ago becomes the strategy everyone is praising—except no one quite remembers it was yours.
→ The reorg list comes out, and the names on it don’t line up with who’s been doing the heaviest lifting.
You go home, make dinner, and tell yourself it’s fine. Your work is good. It will speak for itself eventually.
It won’t. Not anymore.
It’s not your fault. And it’s not fair.
The world you were promised doesn’t exist anymore. And nobody printed the memo.
What you’ll build
Six weeks. Six phases. A career built to last.
This is Epitome Branding®—the same methodology I’ve used with more than 1,000 executives, now available for the first time outside my private client work. A few hours each week. A brand that works for the next twenty years.
Week 1
The Journey Begins—Setting Your Path
You’ll set your vision, define your target audiences, and prepare for the work ahead.
Week 2
Discover—Your Heart to Win the Hearts of Others
You’ll uncover your inherent character, strengths, and purpose—the emotional core of your brand.
Week 3
Uncover—Your Unique Value to Build Trust
You’ll identify what makes you unique and important—the rational core of your brand.
Week 4
Articulate—Your Irresistible Value and Story
You’ll bring it all together into a single memorable sentence and a complete brand strategy.
Week 5
Activate—Your Brand and Path Forward
You’ll learn to deploy your brand in the real world—verbally, in writing, and online.
Week 6
Create—Your Future Plan and Success
You’ll build the systems for long-term success—sponsors, feedback, and the conversations that change your trajectory.
Each week includes:
Weekly Video Lesson
Grounded in proven principles—short, focused, actionable.
Action Steps
You don’t just watch—you build and refine your own brand.
Live Class with Mike
Ideas brought to life, applied to your unique situation.
Peer Practice Pods
Small groups of 5–6 professionals practicing together in real time.
Who it’s for
This is for you if…
If you see yourself in this list, you’re in the right place.
✓ You’re 5–15 years into your career and doing remarkable work—but you’re not getting the recognition you’ve earned
✓ You’ve been called “reliable,” “valuable,” or “indispensable”—but somehow never “leadership material”
✓ You know your value is real—but you struggle to articulate it in a way that sticks
✓ You’re done waiting to be discovered and ready to take ownership of your visibility
✓ You consider yourself an introvert—and you’re tired of being told to “speak up more”
✓ You refuse to play politics—but you’re done being invisible
You’re no longer the best-kept secret.
You’re the obvious choice.
The founding cohort is limited to 50 seats. Join the waitlist and you’ll be the first to know when enrollment opens.
Join the Rising Leader waitlist
Still here? Let's talk!
One conversation is usually enough to see where your story breaks — and what to fix first.
Let's Chat!